Welcome to Part 5 of this six–part series on how to take better control of your life and career through the art of making powerful offers.

The previous parts of this series laid the groundwork for what we’re going to examine this week and then complete next week: designing real-world powerful offers that you can make, and optimizing your chances that the offers are accepted. 

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Welcome to Part 4 of this six–part series on how to take better control of your life and career through the art of making powerful offers.

In the previous parts, I showed how you can construct offers that connect to the needs and concerns of the people to whom you make your offers—the “listener.” Then I showed you how to practice beforehand so that you don’t shoot yourself in the foot.

This week, I want to talk about something that’s easy to overlook, but is a cornerstone of every successful professional’s career: trust. It’s easy to take this for granted. But there is a subtlety to trust and, if you don’t pay attention to it, you may find your career stalled, while you sit at your desk confused about why things aren’t going your way.

My point is simple: For your career to thrive, you have to be someone in whom others are willing to invest their trust. For your offers to be consistently accepted, you must have a reputation for being trustworthy. You might be thinking, Well that’s easy. I don’t rob banks, I pay my taxes on time, I don’t “borrow” supplies from the office. But are these the kinds of things people use to make assessments about whether or not you’re trustworthy? I say, not entirely.

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Welcome to Part 3 of this six–part series on how to take better control of your life and career through the art of making powerful offers.

Last week I showed you how to orient your offers to different listeners so that they have the greatest chance of being listened to. Keep in mind that we’re working on “powerful offers” that can dramatically impact your career and/or bushiness if accepted. Therefore, before you go out and “play with live (offer) bullets,” it’s worthwhile to hone your offering skills by doing some practice. This week I’ll lay out some simple steps you can follow to build your “offer muscle.”

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Welcome to Part 2 of this six–part series on how to take better control of your life and career through the art of making powerful offers.

Last week I introduced the essential elements of a powerful offer, including that there needs to be someone to listen to the offer. Surprise, surprise. Maybe you’re even thinking, “How lame is that.” But, again, don’t make the mistake of taking the listener for granted—it’s an essential element that is so often forgotten or overlooked. So bearing this in mind, let’s start to refine how you think about and prepare your powerful offers for listeners.

This invaluable business/career know-how will help you approach listeners in a way that perhaps you haven’t done before. Business is where the offers you make (and to whom you make them) can mean the difference between a career that just sort of putters along, and one that moves with energy and consistency. In such a setting, a critical factor is the listener’s POWER.

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Welcome to this valuable series of postings that I’m starting this week. In this series I’ll show you how to take better control of your work and career through the art of making powerful offers.

6 Steps to Powerful Offers and Why They Are So Important

In this series you’ll learn:

• What makes up a powerful offer so that you can speak with intention instead of just saying whatever pops out of your mouth

• How to better understand the different types of people to whom you will be making offers so that you can communicate your offers more effectively

• Ways to practice so that when you “play with live bullets” you are effective

• How to build trust so that your offers are taken seriously

• How to target your offers

• How to design a BIG offer

By learning the distinctions and the art of making powerful offers you can add new vitality to your career. If you’re working for a company, you can increase your value to it. If you’re self-employed, you can achieve bigger results than you ever thought possible.

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