Welcome to Part 2 of this six–part series on how to take better control of your life and career through the art of making powerful offers.

Last week I introduced the essential elements of a powerful offer, including that there needs to be someone to listen to the offer. Surprise, surprise. Maybe you’re even thinking, “How lame is that.” But, again, don’t make the mistake of taking the listener for granted—it’s an essential element that is so often forgotten or overlooked. So bearing this in mind, let’s start to refine how you think about and prepare your powerful offers for listeners.

This invaluable business/career know-how will help you approach listeners in a way that perhaps you haven’t done before. Business is where the offers you make (and to whom you make them) can mean the difference between a career that just sort of putters along, and one that moves with energy and consistency. In such a setting, a critical factor is the listener’s POWER.

(Read on …)

Welcome to this valuable series of postings that I’m starting this week. In this series I’ll show you how to take better control of your work and career through the art of making powerful offers.

6 Steps to Powerful Offers and Why They Are So Important

In this series you’ll learn:

• What makes up a powerful offer so that you can speak with intention instead of just saying whatever pops out of your mouth

• How to better understand the different types of people to whom you will be making offers so that you can communicate your offers more effectively

• Ways to practice so that when you “play with live bullets” you are effective

• How to build trust so that your offers are taken seriously

• How to target your offers

• How to design a BIG offer

By learning the distinctions and the art of making powerful offers you can add new vitality to your career. If you’re working for a company, you can increase your value to it. If you’re self-employed, you can achieve bigger results than you ever thought possible.

(Read on …)