Welcome to Part 4 of this six–part series on how to take better control of your life and career through the art of making powerful offers.
In the previous parts, I showed how you can construct offers that connect to the needs and concerns of the people to whom you make your offers—the “listener.” Then I showed you how to practice beforehand so that you don’t shoot yourself in the foot.
This week, I want to talk about something that’s easy to overlook, but is a cornerstone of every successful professional’s career: trust. It’s easy to take this for granted. But there is a subtlety to trust and, if you don’t pay attention to it, you may find your career stalled, while you sit at your desk confused about why things aren’t going your way.
My point is simple: For your career to thrive, you have to be someone in whom others are willing to invest their trust. For your offers to be consistently accepted, you must have a reputation for being trustworthy. You might be thinking, Well that’s easy. I don’t rob banks, I pay my taxes on time, I don’t “borrow” supplies from the office. But are these the kinds of things people use to make assessments about whether or not you’re trustworthy? I say, not entirely.
(Read on …)